Skills & Competencies for Web Designer I

Web Designer I job profile

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JOB SUMMARY for Web Designer I

Designs web pages that engage the target audience, drive web traffic, and provide optimal user experience.

JOB RESPONSIBILITIES for Web Designer I

Uses knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes. Employs site animation and special effects to create a compelling user experience. Tests and improves site usability and performance on a variety of browsers. Requires knowledge of web technologies, techniques, and tools such as HTML, Shockwave, Photoshop, Illustrator, Adobe Flex, Adobe Flash, JavaScript, ASP pages, and SEO.

Web Designer I SALARY RANGE

BASE 50%
$68,016
TOTAL 50%
$69,177
Job Level
P01
Job Code
IT10000109
Education/Degree
Bachelor's Degree
Reports To
Manager

Web Designer I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Web Designer I skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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6 hard skills or competencies (industry competencies) for Web Designer I

1 Industry Competency – User Experience Design
Proficiency Level -1
Skill definition-Creating and enhancing user-centered designs to establish branding, optimize usability, and improve user experience throughout product development.
Level 1 Behaviors
(General Familiarity)
Explains the importance of testing and prototyping in the UX design process.
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Level 2 Behaviors
(Light Experience)
Communicates with external partners to clarify requirements and discuss design concepts.
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Level 3 Behaviors
(Moderate Experience)
Implements user experience best practices to provide constant improvement to all design elements.
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Level 4 Behaviors
(Extensive Experience)
Directs product design experimentation to elevate user experience and boost conversion rates.
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Level 5 Behaviors
(Mastery)
Champions the adoption of the latest design tools to deliver quality and modern UX design and content.
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2 Industry Competency – User Interface Design
Proficiency Level -2
Skill definition-Anticipating user needs and preferences to create interface and interaction designs to build a user interface that is intuitive, easy, and aesthetic.
Level 1 Behaviors
(General Familiarity)
Explains the difference between user interface and user experience designs.
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Level 2 Behaviors
(Light Experience)
Communicates with users to identify and analyze their needs and design specifications for UI.
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Level 3 Behaviors
(Moderate Experience)
Recommends improvements to user interface designs based on user feedback to increase their experience.
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Level 4 Behaviors
(Extensive Experience)
Predicts user needs and goals in creating interface designs to improve user experience.
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Level 5 Behaviors
(Mastery)
Creates wireframes and user interface solutions to optimize functional designs of the product.
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3 Web Designer I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer I
Proficiency Level - 4
5 Competency for - Web Designer I
Proficiency Level - 5

3 general skills or competencies (Job family competencies) for Web Designer I

1 Job Family Competencies – HTML
Proficiency Level -2
Skill definition-Ability to use this computer language for creating, updating and maintaining text, graphics and links in a website.
Level 1 Behaviors
(General Familiarity)
Describes the importance of HTML in web technology and business growth.
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Level 2 Behaviors
(Light Experience)
Conducts technical audits for desktops to identify the margin of errors on HTML.
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Level 3 Behaviors
(Moderate Experience)
Partners with developers to create HTML-friendly designs and update data layers using HTML.
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Level 4 Behaviors
(Extensive Experience)
Integrates responsive HTML templates in designing highly targeted and product-focused website pages.
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Level 5 Behaviors
(Mastery)
Establishes best practices in using HTML functionalities to boost website capabilities and user involvement.
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2 Job Family Competencies – Programming
Proficiency Level -2
Skill definition-Executing logic to facilitate computing operations and functionality in one or more languages.
Level 1 Behaviors
(General Familiarity)
Lists standard computer programming patterns and algorithms.
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Level 2 Behaviors
(Light Experience)
Uses object-oriented programming languages in programming.
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Level 3 Behaviors
(Moderate Experience)
Resolves any issues or problems that arise during the coding process.
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Level 4 Behaviors
(Extensive Experience)
Reviews and rewrites program codes to ensure compatibility with different operating systems.
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Level 5 Behaviors
(Mastery)
Establishes programming strategies applicable to various program needs and specifications.
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3 Web Designer I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer I
Proficiency Level - 4
5 Competency for - Web Designer I
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Web Designer I

1 Core Competencies – Creativity
Proficiency Level -2
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Lists organizational policies and initiatives to promote creativity.
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Level 2 Behaviors
(Light Experience)
Supports initiatives to use creativity to achieve team goals.
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Level 3 Behaviors
(Moderate Experience)
Implements innovative measures to achieve process improvement.
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Level 4 Behaviors
(Extensive Experience)
Monitors the industry for creative ideas and solutions for internal use.
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Level 5 Behaviors
(Mastery)
Provides creative leadership throughout our business.
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2 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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3 Web Designer I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer I
Proficiency Level - 4
5 Competency for - Web Designer I
Proficiency Level - 5

Summary of Web Designer I skills and competencies

There are 6 hard skills for Web Designer I, User Experience Design, User Interface Design, Animation, etc.
3 general skills for Web Designer I, HTML, Programming, Web Design.
7 soft skills for Web Designer I, Creativity, Innovation, Attention to Detail, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Web Designer I, he or she needs to be proficient in Creativity, be proficient in Innovation, and be proficient in Attention to Detail.

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